From stalled side‑project to a product that ships.

A dream project, stuck.

MoorePhotos is Merritt's tool for turning post-shoot chaos — hundreds of near-identical photos — into organized, annotated, ready-to-post content plans. The idea is right. The execution had stalled: the previous developer sat on it for six months.

What Merritt told us, in her own words

• "I can't drag it with my thumb" — on a phone the app could only select photos, never move them. Her #1 frustration.
• "I want to drag this grouping somewhere else" — moving photos between groups silently failed.
• "I can't change the title easily, or make a note" — on mobile the notes button didn't exist at all.
• "I can't tell if they're duplicates" — no duplicate detection of any kind.
• "The version I made myself was more intuitive" — six months of paid work had made the product worse.

What we found under the hood

• Workspace passwords were checked only in the browser — anyone with a workspace code could read or overwrite everything.
• A public list exposed every user's workspace name to anyone who asked.
• Reloading the page could silently wipe a workspace in the cloud — this bug is still live in the old app today.
• Photos were never uploaded anywhere: refresh the page, lose the library. Workspaces self-deleted after 30 idle days.

— none of this needed more waiting. It needed two focused days. ✦

Two days. Everything she asked for.

the live app — real photos, color-ringed groups ("instagram · week 1", "reel b-roll"), drag everything anywhere ✦

• Touch drag works. Long-press and move — on a phone, with a thumb. The thing she asked for first.
• Albums that behave. Drop a photo onto another group and it goes into that group. Titles and notes edit inline, on mobile too.
• A real backend. Her plan data now lives in a proper database with encrypted, server-checked passwords — the reload-wipe bug is dead.

Duplicates, caught. Selection, supercharged.

One click scans the whole library and groups duplicates — even a resized re-export gets caught, while genuinely different burst shots are left alone. All of it runs on the device: photos are never uploaded to be analyzed.

green = keep, red = trash · "identical" and "very similar" called out honestly · one click cleans up

select all (⌘A) → download as zip · share straight to Instagram & WhatsApp from a phone · group · clear

A brand the App Store requires.

Apple won't list an app without a public website, screenshots and previews. So MoorePhotos now has a landing page worthy of the product — and the full requirements document lives next to it, one link away, always current.

scattered polaroids organize themselves — the product promise, performed

install from Safari — works offline

From here to flagship.

Three small things unlock the next phase

• One DNS record → the app moves to its own address, moorephotos.devpilot.co.in. 2 minutes
• One storage bucket (~$5/month) → photos persist forever, on every device. unlocks phase 1
• One conversation → engagement model, so the posting + analytics phases get scoped right. founder + merritt

her next 30 posts are already in her camera roll — let's go find them ✦